Argentina's Ideas del Sur Producciones Selects Grass Valley HD Production Technologies for Country's #1 Show

Ideas del Sur Producciones, a premiere video production company with its studio based in Buenos Aires, Argentina, has purchased a new Grass Valley™ high-definition (HD) video production switcher and slow-motion replay system.

Ideas del Sur Producciones, a premiere video production company with its studio based in Buenos Aires, Argentina, has purchased a new Grass Valley™ high-definition (HD) video production switcher and slow-motion replay system to produce a variety of live and pre-taped programs, including the country's highest rated program "Bailando por un Sueño" ("Dancing for a Dream").

The program is now on-air with a newly upgraded HD studio and production control room equipped with a new Grass Valley Kayak™ HD production switcher and a K2 Dyno™ Replay System.

"We like working with Grass Valley technologies because we know they're reliable and offer the many features we need to support our clients' demanding projects," said Ruben Gerez, Engineering Director at Ideas del Sur Producciones. "The Kayak switcher is very easy to use and our crews really enjoy the interface and multi-layered effects. And, the K2 Dyno Replay Controller lets us avoid the financial hurdle of having to install multiple recorders for each channel. Our single Grass Valley K2 Summit™ server can record up to six camera sources at a very affordable cost. We're very pleased with the performance."

"Ideas del Sur Producciones handles lots of major television clients and needed flexible equipment that could be used in a variety of ways," said Jeff Rosica, Executive Vice President of Grass Valley. "The Kayak HD switcher and K2 Dyno Replay System are exactly what they were looking for and should serve them well for a long time, so that angle replays of the contestants can be seen almost instantly."

The Grass Valley K2 Dyno Replay System at Ideas del Sur Producciones consists of the K2 Dyno Replay Controller coupled with the K2 Summit Production Client. It is designed to help producers and other production professionals capture live events in crystal-clear HD resolutions and instantly play them out at variable speeds for critical analysis during fast-paced events.

The innovative K2 Media Server, a key component of the Dyno Replay System has been used to produce some of the world's highest-profile live events, including the 2010 Winter Games in Vancouver, Canada, the World Cup in South Africa, as well as many others. The latest version is designed to work on a shared storage area network (SAN) and streamline file-based content creation operations for broadcasters, sports production companies, and others producing live and studio-based events.

Grass Valley's local representative FDM Broadcast helped coordinate the sale and installation of the new equipment.

###

About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com.